TV, DVD, NON-THEATRICAL, INTERNET, VOD
This documentary plunges viewers into the day-to-day lives of influential female bloggers and models, and decodes the phenomenon of 2.0 fashion, via interviews with web and fashion experts.
Instagram, Pinterest, Facebook, Tumblr, Vine, Twitter … there is no end to the number of social networks on which the “It-Girls” can publish a profusion of photos and comments about their day-to-day lives. These practices have become truly democratised, and represent an “open-book personal diary”, in which every publication posted expresses an uninhibited narcissism. How does one become an Instagram or Tumblr star?
The success of the likes of Rihanna on these social networks surprises nobody, but how do totally unknown young people manage to become real stars on these networks?