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Director(s):
MOREIRA (Paul)
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Producer(s):
PREMIERES LIGNES TELEVISION, ARTE FRANCE
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Territories:
Worldwide.
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Production year:
2027
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Language(s):
German, English, French
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Rights:
TV, DVD, NON-THEATRICAL, INTERNET, VOD
First there was Big Tobacco, now it’s time for Big Food. The first lawsuits were filed a couple months ago. Children are at the heart of the matter since it has been revealed that the junk food industry targeted them with dangerously global sophisticated marketing methods.
After Big Tobacco, it is Big Food's turn now. In the United States, the first lawsuits are being filed, and they show a global reality: for more than thirty years, the giants of the food industry have been secretly tightening their grip on children.
From North America to the Southern Hemisphere, all the way to Europe, a whole generation grew up under the grip of the junk food industry. Child malnutrition is no longer defined by thinness but by obesity. It is a quiet pandemic, fueled by increasingly sophisticated and intrusive marketing campaigns, from chemical conditioning to social media addiction.
Lawyers have unearthed previously unpublished documents that expose the industry's methods in every detail. Secret archives and eyewitness accounts form the backbone of this documentary and shed light on three decades of struggle.