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Director(s):
MOREIRA (Paul)
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Producer(s):
PREMIERES LIGNES TELEVISION, ARTE FRANCE
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Territories:
Worldwide.
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Production year:
2027
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Language(s):
German, English, French
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Rights:
TV, DVD, NON-THEATRICAL, INTERNET, VOD
After Big Tobacco, Big Food is in the hot seat: the first lawsuits reveal thirty years of systematic targeting of children—and thirty years of stifled resistance.
After Big Tobacco, it is Big Food's turn now. In the United States, the first lawsuits are being filed, and they show a global reality: for more than thirty years, the giants of the food industry have been secretly tightening their grip on children.
From North America to the Southern Hemisphere, all the way to Europe, a whole generation grew up under the grip of the junk food industry. Child malnutrition is no longer defined by thinness but by obesity. It is a quiet pandemic, fueled by increasingly sophisticated and intrusive marketing campaigns, from chemical conditioning to social media addiction.
Lawyers have unearthed previously unpublished documents that expose the industry's methods in every detail. Secret archives and eyewitness accounts form the backbone of this documentary and shed light on three decades of struggle.