Series
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Director(s):
DESCHAMPS (JENNIFER)
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Producer(s):
YAMI2, ARTE FRANCE
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Territories:
Worldwide.
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Production year:
2026
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Language(s):
German, English, French
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Rights:
TV, NON-THEATRICAL, INTERNET, VOD
Over the past 50 years, the luxury market has grown twentyfold, reaching €1.5 trillion. LVMH, a flagship of the sector, has turned its owner into one of the richest men on the planet. How did such an accumulation of wealth come about?
How did the unnecessary become a necessity in society? Betting big on the luxury goods industry, using the most secret financial techniques and the most unspeakable intelligence-gathering methods, Bernard Arnault turned his company into an economic and cultural emblem of France. Between political influence, covert industrial strategies and bold economic moves, this documentary reveals the inner workings of the geopolitics of luxury and the shifting balance of power between governments and multinational companies.