• Producer(s):

    ARTE FRANCE, ANDA MEDIA

  • Territories:

    Worldwide.

  • Production year:

    2007

  • Language(s):

    German, English, French

  • Rights:

    NON-THEATRICAL, TV, VOD, DVD, INTERNET

Vuitton, the century-old leather goods brand, has teamed up with Marc Jacobs, the creator of Grunge Glamour. A successful match, and a flourishing business, portrayed in an inventive film plunging us into the heart of the fashion creator's work.

Masked guests in outrageous costumes hasten to the New York fancy-dress ball on the theme of Venice. A strange looking bird in glasses arrives, dressed as a pigeon - it is Marc Jacobs, the most influential fashion designer of his generation.

Today, he is artistic director of Louis Vuitton, the most profitable luxury goods company ever imagined and the spearhead of the LVMH group.
No one has ever filmed Marc Jacobs at work before, but thanks to the support of a member of the creator's inner circle, Dominique Miceli, Loïc Prigent was able to slip into the workshops, offices and backstage at fashion shows.
His film is both a portrait of Marc Jacobs and an immersion into the heart of the creation process, peppered with a few figures on Vuitton's breathtaking success story.

The narration portrays the new way to create fashion - with highly modern chaos and glamour.