JAUBERT (Mathieu), PEYRARD (Sophie)
CHENGYU PROD, ARTE FRANCE
German, English, French
TV, DVD, NON-THEATRICAL, INTERNET, VOD
Since the late 2000s and the start of the “Mad Men” series, a retro wave has swept over Western pop culture. The film recounts this “retro-mania” and what it says about our contemporary society.
From the cinema (an Oscar for “The Artist”, and “Gatsby” with Leonardo Di Caprio presented at Cannes), to television (“The Hours”, “Peaky Blinders” and “Fleming”), via fashion with Dita Von Teese’s version of the fifties’ figure, and the Swing Kids’ look of the 1930s - never before has our present been so imbued with the past. The culture of creation may be taking a look in the rear-view mirror, but young urbanites have taken things a step further by turning retro culture into a veritable way of day-to-day life.
In Paris, New York, Berlin and London, this “neo-retro” community adopts not only a quaint appearance, but also the values and codes of the era (the 1920s to the 1960s). Some denounce the stagnation of pop culture over the last couple of decades and see this retro culture as a sign of a certain cultural regression, but many others believe vintage culture enables us to better live in the present.