LE CLAIR (FREDERIC)
NON-THEATRICAL, TV, DVD
Interviews with famous personalities such as Carole Bouquet, Paloma Picasso, the "nose" Jean Kerléo, Jean-Paul Guerlain and Serge Lutens are interspersed with accounts of perfume "recipes" to waft us into the heady world of perfume creation.
This film is the story of perfume through the ages. It takes us through the different stages a new perfume has to go through before it can be launched, from the moment when the fragrance is created to the complex manufacturing and marketing processes. It explores the reasons why we use perfume, and asks what makes one fragrance successful whilst another is instantly forgotten. At each stage, the celebrities and designers who put their name to a perfume, the "noses" who combine ingredients to produce a new fragrance, and the marketing experts and packaging designers who build an image around it take us behind the scenes of the international perfume industry.