Episode
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Director(s):
FAVIER (Léo)
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Producer(s):
ARTE FRANCE, BONS CLIENTS (LES)
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Territories:
Worldwide.
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Production year:
2022
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Language(s):
German, English, French
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Rights:
NON-THEATRICAL, TV, VOD, DVD, INTERNET
Seeing the Millenium Falcon makes you go head over heels?
In the last episode of #Propaganda, we'll see how pampering fans of a cult trilogy by exploiting their nostalgia helps sell even more popcorn and merchandise. This is the RETRO-MARKETING technique.