• Director(s):

    FAVIER (Léo)

  • Producer(s):

    ARTE FRANCE, BONS CLIENTS (LES)

  • Territories:

    Worldwide.

  • Production year:

    2022

  • Language(s):

    German, English, French

  • Rights:

    NON-THEATRICAL, TV, VOD, DVD, INTERNET

Seeing the Millenium Falcon makes you go head over heels? 

In the last episode of #Propaganda, we'll see how pampering fans of a cult trilogy by exploiting their nostalgia helps sell even more popcorn and merchandise. This is the RETRO-MARKETING technique.