• Director(s):

    FAVIER (Léo)

  • Producer(s):

    BONS CLIENTS (LES), ARTE FRANCE

  • Territories:

    Worldwide.

  • Production year:

    2022

  • Language(s):

    German, English, French

  • Rights:

    NON-THEATRICAL, TV, VOD, DVD, INTERNET

You're dying to get a new pair of jeans and, despite the price, it has to be a pair of Levi's 501?

In the second episode of #Propaganda, we'll see how artificially implanting a story into a product allows us to act on its value and build consumer loyalty. This is the STORYTELLING technique.