VIOLA (Enrica), ROTA (PAOLA)
UNAFILM, FILMS D'ICI 2 (LES), ARTE FRANCE
German, English, French
The word "Borsalino" today designates a felt hat. The Borsalino family brand has become a household name, like that of Tupperware, Kleenex or Walkman.
The quality felt hat, born in a small family factory in Alessandria in the 1850s, rose in status from manufactured object to veritable international myth when the craftsmanship of a small provincial town met the Hollywood dream. This film recounts the history of the manufacture of this myth, which has close ties to the history of cinema in the early 20th century.
Also available: feature-length version (79').