• Director(s):

    SENIK (JULIETTE)

  • Producer(s):

    ARTE FRANCE, GENERALE DE PRODUCTION (LA)

  • Territories:

    Worldwide.

  • Production year:

    2011

  • Language(s):

    German, English, French

  • Rights:

    TV, DVD, NON-THEATRICAL, INTERNET, VOD

This film offers an original approach to understand who is the new middle class, through one of its common denominators: IKEA. From China, Israël, Russia and France, we will follow four families, and see how the furniture factory changed their lives, and allowed them  to access not only a more comfortable lifestyle, but also a new social status. 

As the world's largest furniture company IKEA also allows us to think about our role as citizens-consumers. A different approach that questions globalization and one of its consequences: the standardization of lifestyles.