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You're dying to get a new Iphone but you don’t even know why it's better than the old one ? 

In the first episode of #Propaganda, we'll see why hiding everything and not saying anything allows you to capture people's attention and get a new desire into their minds. This is the MYSTERY MARKETING technique.

You're dying to get a new pair of jeans and, despite the price, it has to be a pair of Levi's 501?

In the second episode of #Propaganda, we'll see how artificially implanting a story into a product allows us to act on its value and build consumer loyalty. This is the STORYTELLING technique.

You are very happy that the People's Republic of China lent a panda to the Beauval zoo?

In the third episode of #Propaganda, we'll see how offering pandas allows to have a more eco-friendly image. This is the GREENWASHING technique.

You hate Donald Trump and think he is a lunatic?

In the fourth episode of #Propaganda, we'll see how provoking your opponents helps you motivate your fans and convince the indecisive. This is the POLARIZATION technique.

One sip of Red Bull and you're ready to accomplish anything?

In the fifth episode of #Propaganda, we'll see how organizing super dangerous events whose images are shared all around the world helps sell even more soda. This is the CONTENT MARKETING technique.

Love playing free games on your smartphone?

In the sixth episode of #Propaganda, we'll see why cute little monsters are used to trick people into handing over their geolocation personal data. This is the GAMIFICATION technique.

You feel free the moment you light up a cigarette?

In the seventh episode of #Propaganda, we'll look at how to manipulate feminist empowerment movements to convince women to start smoking. This is the OPINION LEADERSHIP technique.

You love NASA and would love to go to Mars?

In the eighth episode of #Propaganda, we'll see how organizing contests helps send robots to Mars. This is the PARTICIPATIVE MARKETING technique.

Are you part of billions of people who have danced to Gangnam Style?

In the ninth episode of #Propaganda, we will see how producing pop music and telling love stories can give a positive image to a country. This is the NATION BRANDING technique.

Seeing the Millenium Falcon makes you go head over heels? 

In the last episode of #Propaganda, we'll see how pampering fans of a cult trilogy by exploiting their nostalgia helps sell even more popcorn and merchandise. This is the RETRO-MARKETING technique.

In this parallel reality, where spies, paranoid and discreet geeks fight for territory, the film tells an invisible war, where viruses are terrifying weapons and information a key issue. A war that can destabilize our world, affects us all and where Russia advances its pawns with determination.

For the past two years, Russian hackers have been on the front page of Western media. In the United States, they are accused of interfering in the 2016 presidential campaign by hacking emails from the American Democratic Party. In Kiev, Ukraine, cyberattacks wreak havok. The culprits are designated: Russia and its mercenaries, hackers. But who are they really?
 
This documentary is also available in 90'